William Wooldridge "WillDridge" (born November 13, 1986) is a Canadian entrepreneur, music manager, rapper and executive producer. He is the founder and CEO of Soul Keyol Group, a creative arts, and management company. In 2016, Will released his debut album "Music Is Life" which received a placement inside HMV retails stores across Canada.
Beginning his music career in his early teens, Will started writing songs for his father's classic rock band before eventually transitioning into hip hop. His first single "Day Dreaming" received over 3000 streams in its first 30 days on Soundcloud, his mixtapes "The Come Up" as well as WillDridge & Ajay, "The Collaborators" gained him notoriety both locally and in surrounding areas, eventually getting him placements at campus radio stations and even landing him a promoter position in Hamilton's well known Hess Village.
In 2014, Will was discovered by a talent rep at Indie Pool Music in Toronto, who signed him to a five-year distribution deal, Will went on to release a few new singles and began working on what would become his debut album. After discovering a passion for design while working on the artwork for his singles, Will started offering design services and brand development as a freelance graphic designer using the money to help fund his album.
On November 13, 2016, Will released his first full-length studio album "Music Is Life" and within a month of release, the album received a placement inside HMV stores across Canada and eventually landed on their top sellers' rack. With several publications and positive reviews, Will began booking his promotional tour and ended up headlining several shows across Ontario.
In 2017 Will co-founded Soul Keyol Group, a creative arts, and management company, he also negotiated his distribution deal with Indie Pool Music to include all artists under Soul Keyol Group and was asked to join FACTOR (The Foundation Assisting Canadian Talent On Records) where he currently holds an accredited jury member position.
Will is a strong supporter in mental health awareness and addiction treatment programs, in 2019 he partnered with his artist WillPowrs organization HAMMS, a non-profit organization focused on providing kids and teens with a safe environment, workshops and an outreach platform in the Niagara region.